AS Media Group

Where media, events,
and technology meet.

A group of specialist businesses built for the live and experiential world. Events. Media. Technology. Retail. Each company runs deep in its sector.

Meet the companies About the group

Live Events & AV

Radical Events

Production, AV, touring — dry and wet hire for venues, promoters and touring artists.

Touring Tech

The Tour Store

Tech-first touring equipment. Shipping worldwide to production professionals.

Retail & Hire

Sugar Plum Costumes

Costume retail and hire. Dance, theatre, fancy dress — for performers and occasions.

Formalwear

Fylde Coast Attire

Formalwear retail and hire for weddings, events and occasions on the Fylde Coast.

What makes us different

Built from inside
the industry.

ASMG isn't an outsider trying to understand the live world. Every company in the group was born from real operational experience — by practitioners who have done the work.

01

Breadth and depth

Media, events, tech, and retail under one roof. The combination is the differentiator — not any single company.

02

Founder-led at every level

Every decision comes from someone with skin in the game. No layers. No disconnected management. That's a feature, not a limitation.

03

Growing with purpose

We grow by going deeper, not just wider. Each company in the group solves a real problem for a real market.

Get in touch

Work with us.

Whether you're a venue, promoter, touring production or potential partner — we'd like to hear from you.

Contact the group

About the group

Built by operators.
For the people who
make live experiences happen.

The story

One group.
Four specialists.

AS Media Group is the parent company to a group of specialist businesses operating across the live and experiential world. The group brings together events production, touring technology, and retail — each company running deep in its own sector.

ASMG was built from the inside out. The businesses that make up the group didn't start in a boardroom — they came from doing the work. Loading trucks. Advancing shows. Running FOH on tour. Supplying kit to productions worldwide.

That operational foundation shapes everything: how we think, how we build, and the decisions we make as we grow.

How we operate

No layers.
No disconnection.

The group is founder-led at every level. Decisions come from people with direct experience in the sectors they operate in — not from consultants or committees.

That means clients and partners deal with people who understand the brief before it's been written. We speak the language of live events, touring, production, and retail because we've lived it.

We're building deliberately — growing by going deeper into our markets, not just wider across them. Each company in the group solves a real problem for a real audience.

Core values

What guides
every decision.

Craft

Everything is built with intention. We care about how the work gets done, not just that it gets done.

Clarity

Say what you mean, mean what you say. No fluff, no vague promises — just clear thinking and straight talk.

Ambition

Growing deliberately, not reactively. We're building something — and we're clear about what that is and why it matters.

Authenticity

Founder-shaped, not committee-polished. The voice of the group is the voice of the people running it.

Alex Haylett

Founder & CEO

Lancashire-based. Operator-first. Building a group of specialist businesses from inside the industries they serve.

Based in

Poulton-le-Fylde, Lancashire

Operating across the UK and internationally through the group's specialist companies.

Get in touch →

The group

A group of specialist businesses across media, events, technology, and retail.

Each company in the group runs deep in its sector. From production to retail, software to staging — specialists with shared ambition.

Live Events & AV Production

Radical Events

Live event production, AV, touring, and equipment hire. Radical Events supplies dry and wet hire for venues, promoters, corporate clients, and touring productions across the UK and internationally.

Credentials include Rock Orchestra by Candlelight (UK/Europe/USA/Canada), Lea Salonga at the Royal Albert Hall, and BBC productions.

radicalevents.co.uk ↗

Touring Technology

The Tour Store

A tech-first touring equipment business shipping worldwide to production professionals. The Tour Store supplies the touring industry with the gear that keeps shows on the road — from IEMs to backline essentials.

Built specifically for the people who advance, manage and crew touring productions. Fast. Reliable. Trade-facing.

thetourstore.tech ↗

Costume Retail & Hire

Sugar Plum Costumes

Costume retail and hire for dance, theatre, fancy dress, and performance. Sugar Plum serves schools, dance companies, local theatres, and individual performers across Lancashire and the Fylde Coast.

A local, personal service with a wide range of costumes available for purchase or short-term hire.

Coming soon

Formalwear Retail & Hire

Fylde Coast Attire

Formalwear retail and hire for weddings, black-tie events, proms, and special occasions. Fylde Coast Attire offers an occasion-focused, personal service to customers across the Fylde Coast and Lancashire.

Suits, gowns, and accessories — available to buy or hire for any occasion that calls for getting dressed up.

Coming soon

Partner with the group

Interested in working
with one of our companies?

Whether you're looking for event production, kit, or a retail partnership — we'd like to hear from you.

Get in touch

Contact

Let's talk.

For group-level enquiries, partnerships, and media — reach out below. For company-specific enquiries, contact each subsidiary directly.

AS Media Group

Email [email protected]
Group enquiries Partnerships, investment, press and general group enquiries.
Radical Events — Events & Hire [email protected]
Radical Events — Phone 01253 375456
The Tour Store thetourstore.tech
Based in Poulton-le-Fylde, Lancashire, UK

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